Is the Use of Media Captioning Services Growing?
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Yes, it is growing and there are reasons to it are growing: technology, video, and a growing deaf and hard of hearing population.
The popularity of OTT platforms is growing and there arises a need for closed captions because it is compulsory for every video content to have closed captions, especially in the US. 4.1% of the people in the US are deaf or hard of hearing. According to the Americans with Disabilities Act (ADA), the media content & other videos must be made available to this part of the population by providing adequate captions.
Also, research says that, on Facebook alone, 85% of the viewers prefer to watch the videos on mute. Thanks to captioning, viewers can follow along and grasp the information on the video and audio in real-time.
Media captioning and audio description help with audience expansion, retention, social sharing, and increased engagement. Are you looking for closed captioning services for the broadcast company? Vanan Captioning is the best captions provider in the US.
What about India?
Yes, it’s growing.
Yes youtube seems to be the one who made it possible for that service to rise. I feel that in near future that it may rise even more. We just don’t know how regular that service would make it possible for us to sustain. In near future AI would take most of those caption jobs.