Struggling with dry, dull, flaky skin? Check out the best-reviewed facial moisturizers for both men and women. Amore Pacific Group, which owns ETUDE, innisfree, LANEIGE, Sulwhasoo, Mamonde, IOPE and more, is arguably the biggest Korean beauty conglomerate. Another Korean skin care giant is LG Household & Healthcare group, which owns The History of Whoo, THE FACE SHOP, belif and VDL. Other major players that house multiple brands include Wishtrend which owns COSRX, By Wishtrend, I’m from, Dear, Klairs and SKIN&LAB, and Able C&C Co., Ltd which owns MISSHA and A’PIEU. So what is the secret to Koreans’ seemingly ageless, glowing skin? Many Korean women, myself included, swear by a 10 step (more or less, depending on how much time you’ve got to spare) basic skincare routine to maintain healthy skin.
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It’s almost like the Coco Chanel quote, “Dress impeccably and they remember the woman.” If the brow is meticulously tailored to the person, you don’t even notice the brow—you notice the person, which is the point, right? Where is that line for you, then, between brows that follow “the natural trend” and brows that are tailored naturally? The name of the treatment is quite illustrative – the brows are fluffed up to look feathery. The microblading technique can be used to create a range of different brow styles, depending on your preference, and feather eyebrows are the most natural-looking pattern. No more millions of eyebrows pencils and thickening serums, and a far cry from the dodgy permanent eyebrow tattoos of old, microblading was officially a game changer (not to mention a massive time saver).
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